Consumer device managers must look into seeing investigation privacy and security not just as a threat administration topic, but due to the fact a possible supply of aggressive virtue that may be a main part of brand-building and you can corporate reputation.
Manager bottom line: A different perspective on analysis privacy
Studies confidentiality and you may cover 1 is about much more than keeping hackers at bay. It is also on assuring consumers that this new faith they set in a consumer product brand name are warranted. The outcome away from a recent questionnaire off users and managers reveal you to customers possess a keen sense of awareness of the dangers encompassing studies defense and you can confidentiality, and this of numerous individual device executives are probably overestimating the the amount to which he is meeting user standard associated with analysis confidentiality and you can security. 2 Concurrently, of a lot individual tool executives tends to be underestimating the opportunity to own competitive virtue on the meeting user standards regarding investigation confidentiality and you can cover .