Bruno and you will Chung (2017) pointed out that such speak interactions created empathic dating ranging from mukbanger and you will viewers also between audience
Woo (2018) presented a material research studies to look at Southern Korean mukbang of an electronic communication and advertising position. Her browse suggested you to mukbang’s prominence in South Korea is primarily of this viewers’ just be sure to overcome the loneliness via simulating the new work off food with friends or friends by simply making relationships which have mukbangers. Gillespie (2019) analysed thirty-six mukbang clips out-of a maximum of 9 ladies mukbangers regarding United states of america, Canada, and you can Southern Korea who’d a great deal of readers and you can utilized rhetorical criticism of an effective feminist method of believe mukbang audience answered to help you mukbang video clips in order to discover mukbang’s affect hegemonic thinness culture. Gillespie (2019) said you to definitely mukbang viewers enjoyed viewing lady food messily, are loud, showing pleasure, and overindulging while they noticed this type of behaviors because transgressive acts. Predicated on Gillespie (2019), lady audience was indeed instance interested in mukbang as they be linked for other girls have been dinner huge portions of below average restaurants messily and you can open to social.
Bruno and you can Chung (2017) accomplished an incident investigation in which they questioned around three Southern area Korean mukbangers and you can a store owner to examine elements one mark audiences to help you enjoying mukbang. However they compiled analysis away from viewers’ speak logs, photo from mukbangers’ individual sending out homepages, and you may suggestions located on the AfreecaTV website. Bruno and you can Chung (2017) debated your head beneficiaries off vicarious pleasures provided by mukbang was indeed individuals who consume alone however, appeal a social presence. They said babylon escort Milwaukee this you can easily inspiration from mukbang audience try one to they certainly were creating a kind of seeing area through connecting and you will chatting with each other to the a familiar interest, and that advertised increased attitude of delight and you will belonging. Professionals imagined mukbang as a totally free space in which they could share good vicarious satisfaction.
Bruno and you will Chung (2017) theorized one whether or not the people did not understand each other, they may feel the presence out-of most other audience through the chat display or statements and you can wants. The fresh cam display screen swayed the high quality and you may rise in popularity of mukbang and this new psychological vibe of people. Real time speak during and after food you may be more significant than simply dinner by itself for many audiences. Blogs study showed that just as much as ten% off viewers resided signed when you look at the in the event that restaurants had complete in order to talk about various other information in accordance with the every day existence. Audience as well as experienced keen on mukbangers’ efforts to create a personal visibility from inside the mukbang video thru exhibiting its personal front side, responding to help you viewers’ comments, pausing food, and you can thanking the viewers who sent gifts. Similarly, Tune (2018) posts analysed the new chats among people and you may Southern Korean mukbangers and you will argued you to viewers grew attracted to and noticed connected to new mukbangers down to alive telecommunications.
Although not, Bruno and you may Chung (2017) emphasized one to social presence and you may communication certainly people may also getting uncontrolled. As an example, particular viewers has been around since therefore linked to both which they become using specific mukbang avenues just to communicate with each other (Bruno and Chung 2017). Particular watchers insulted mukbangers due to their physical appearance and also the amount of food they consumed (Tune 2018). Bruno and you will Chung (2017) listed one to although extremely watchers said that have self-confident and you will useful commentary, particular insulted otherwise slammed mukbangers and/or restaurants. These people were important because self-confident or bad audience reactions affected almost every other audiences’ reactions in order to and you can interactions with the mukbang articles.
Several other part of mukbang are its sexual have fun with. Schwegler-Castaner (2018) contended you to mukbang will be realized while the fetishizing female dinner. She highlighted the fresh thinking-portrayal of women eating huge amounts of harmful dining demonstrating the fresh ‘shameful appetite’ (p. 784) that ladies cover which had been at the mercy of sexualizing ladies bodies. She in addition to talked about the possibility sexual objectification out-of people muscles and you will reinforcement of one’s normative beliefs out of thinness and consumerism.